Paid Search Manager

  • Marketing
  • Remote job

Paid Search Manager

Job description

We’re Novakid School, the next-generation early English learning platform that allows kids around the world to learn English efficiently, through play and fully remote practice with native-speaking teachers. Think cutting edge technology like AI-powered games and training apps that promote English speaking and comprehension based on the use of authentic content in English language. Think certified professionals with years and decades of expertise in children’s psychology and learning methods.

“Our vision is to change the way ESL children learn English by making it more engaging, effective, fun, and accessible. The ability to master the English language from an early age is critical to achieving a path of greater success and fulfillment, socially, emotionally, academically and professionally.”

– Max Azarov, Founder

The perks:

  • Remote work (CET)
  • Friendly young team
  • Flat organisational structure
  • Bonuses

To find out more about working with us, search #Novakid on LinkedIn, Facebook or Instagram.

The Team and Role:

The Performance Marketing Team is responsible for all digital interactions with our customers (parents and students), from digital marketing through to onsite experiences and after-sale onboarding. We have big ambitions to transform our customers’ digital experience with easy, engaging journeys, and find new ways to connect them to more of what they love. The team totals around 50 people and include a wide range of expertise across marketing, UX, UI, technical development and journey management.

We have an exciting new opportunity for an Affiliate Marketing Manager to join the Performance Marketing Team.

You Will :

  • Create, develop & implement effective long- and short-term paid search strategies leveraging industry-wide best practices

  • Manage PPC budgets on a global remit, while strengthening platform accounts structure and performance

  • Set-up, Execute & optimize multiple PPC campaigns simultaneously.

  • Oversee campaigns across a number of search platforms (e.g. Google Ads, Bing, Naver, etc.).

  • Target selected groups through keyword and audience research.

  • Manage and edit campaign budgets and adjusting bids to optimise ROAS,

  • Track daily, weekly & monthly KPIs to identify opportunities for improvement or more efficient spend and sustain growth

  • Report KPIs to management on a regular basis via various dashboards.

  • Produce engaging, clear and concise copy for campaigns

  • Ensure campaigns are aligned across multiple channels, avoiding wasted spend or crossover.

  • Reduce risk of click fraud and irrelevant spend.

  • Stay up-to-date with PPC trends and techniques, and applying them where relevant.

  • Apply innovative strategic thinking on all affiliate-related activity; to be one step ahead of the market/our competitors

  • Ensure Day-to-day communication with internal teams, Creating trusting relationships with the Commercial and Technical teams by ensuring they have visibility on our work and the related results/benefits as well as actively engaging.

  • Identify and exploring new prospect opportunities within the Paid Search landscape that are relevant for our products

  • Work with the Analytics teams to improve and evolve measurement, tracking, and data management platforms to gain deeper insight into impact of Marketing operation and plan execution

  • Manage, review, and perform daily account responsibilities associated with all active Search Platforms

  • Communicate to team and management on project development, timelines, and results.

  • Provide oversight and work closely with the other team members to meet our business goals.

Job requirements

You have:

  • Passion for Paid Search and digital marketing in general.

  • Growth mindset and Can-do attitude

  • Outstanding ability to think creatively, and identify and resolve problems.

  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.

  • Ability to clearly and effectively articulate thoughts and points.

  • High levels of integrity, autonomy, and self-motivation.

  • Excellent analytical, organizational, project management and time management skills.

  • No less than 3 years experience in PPC Platforms and tools (SA360, Kenshoo, Marin, etc.)

  • Google ads Certifications (Search, Display, Video, etc.)

  • Proficiency in MS Excel, PowerPoint, and Word.

  • Experience with website analysis using a variety of analytics tools including Google Analytics, Metabase,etc. as well as internal reporting tools.

  • BS/BA degree preferred.

So, what are you waiting for? Apply now for a chance to forge your own career path and be brilliant as part of a bright, talented team.

It’s our people that make Novakid the leading Online ESL company for kids. That’s why we work hard to be an inclusive employer, so everyone at Novakid can be their best.

A job you love to talk about!