CRM Manager (Remote)

We’re Novakid School, the next-generation early English learning platform that allows kids around the world to learn English efficiently, through play and fully remote practice with native-speaking teachers. Think cutting edge technology like AI-powered games and training apps that promote English speaking and comprehension based on the use of authentic content in English language. Think certified professionals with years and decades of expertise in children’s psychology and learning methods.  

Our Sales Team is looking for an experienced and active CRM manager to enhance the results of our CRM campaigns.

You will…

Launch CRM campaigns in email, push, SMS, WA and in-product channels (from scratch and according to templates).

Write and edit texts, work with the email editor, collect mailings in the platform (Intercom, Bloomreach or analogs).

Set up trigger chains: engagement series, NPS, cross-sell / upsell scenarios, RFM segments.

Work with segmentation and audiences: RFM, churn (old churn), pre-churn active, upsell potential, etc.

Conduct A/B tests: topics, texts, offers, sending time, segments.

Analyze metrics effectiveness: open rate, CTR, CR, unsubscribes, revenue, ARPU, retention in different cohorts and CLTV.

Work with sales, analytics and product, teacher ops teams to increase retention and repeat sales.

You have…

Knowledge and practice of working with email + push channels, preferably knowledge of Intercom, Bloomreach, Braze, Unisender or analogs.

Ability to analyze user behavior and build hypotheses based on data.

Experience in copywriting for newsletters: short, compelling, to the point.

HTML development or working with HTML email builders

Ability to work with spreadsheets (Excel / Google Sheets), knowledge of email marketing metrics.

Basic understanding of SQL or experience with analytics is a plus.

English - at least B2 to understand tasks, offers, templates and general working communications.

We offer…

Remote work. We are very good at it.

Flexible working hours, not less than 40 hours per week

Interesting and promising project