Growth Marketing Lead

We’re Novakid School, the next-generation early English learning platform that allows kids around the world to learn English efficiently, through play and fully remote practice with native-speaking teachers. Think cutting edge technology like AI-powered games and training apps that promote English speaking and comprehension based on the use of authentic content in English language. Think certified professionals with years and decades of expertise in children’s psychology and learning methods.

“Our vision is to change the way ESL children learn English by making it more engaging, effective, fun, and accessible. The ability to master the English language from an early age is critical to achieving a path of greater success and fulfillment, socially, emotionally, academically and professionally.”

– Max Azarov, Founder

The Role

The Growth Marketing Lead is responsible for managing day-to-day team processes, tracking and correcting performance against KPIs to deliver solutions that unlocks Novakid’s business growth potential. The ideal candidate has seasoned experience growing mid-market companies, with a strong background in performance marketing and analytics. The Growth Marketing Lead is at ease setting clear team goals and health metrics that inspire the processes and team behaviors to achieve them. This role is responsible for making our internal processes more competitive and our external-facing communications differentiated, localized and desirable to our ideal buyer in each regional market in which Novakid operates.

Role description:

• Leads the rollout, implementation and adoption of said initiatives to repair “leaky buckets” in the sales funnel, significantly boost qualified traffic and optimize conversion rates facilitating quarterly OKR achievement by Marketing and Sales teams.

• Team development and management.

• Using data points, can quickly identify which channels and regions are most efficient in terms of booking volumes and CAC to plan growth marketing initiatives.

• Places real consumer insight at the core of all marketing strategies and plans.

• Preparation and approval of the monthly growth marketing budget by region.

• Partner with the Analytics and Customer Intelligence teams to apply advanced analytics to improve attribution reporting and using insights to test new promotion channels, new landing pages, promo campaigns.

• Work in partnership with Sales and Onboarding teams to refine targeting and constantly improve lead quality.

• Build a roadmap in partnership with Product, Content and Teacher Ops to identify opportunities for product innovation and assess end-to-end brand and marketing effectiveness across regions.

• Familiarity with Hubspot or similar tools.

• Proactive, solutions-driven professional with minimum 7+ years’ relevant experience in growth marketing (experience in education or EdTech is a plus).

• Excellent analytical skills to derive local market insights and develop successful go-to-market strategies.

• Ability to collaborate and build rapport with multiple teams and projects in a high-growth environment.

• High competence in stakeholder management.

• Growth mindset and can-do attitude.

• Outstanding ability to think creatively, and identify and resolve problems.

• High levels of integrity, autonomy, and self-motivation.

• Exceptional verbal and written communication skills, negotiation and problem-solving skills; fluent in English (in another language is a plus).

We offer:

• Design your ideal career and pathway: Explosive growth enables great opportunities. Tell us your dream career, and we will help you make it a reality.

• Work from home, work from anywhere.

• Flexible working times: It’s your call. We trust you will get things done.

• Get a good rest: We push ourselves every day to go above and beyond. But we also take the time to recharge our batteries: with unlimited vacation for all Novakiders.