Paid Search Specialist (Remote)

We’re Novakid School, the next-generation early English learning platform that allows kids around the world to learn English efficiently, through play and fully remote practice with native-speaking teachers. Think cutting edge technology like AI-powered games and training apps that promote English speaking and comprehension based on the use of authentic content in English language. Think certified professionals with years and decades of expertise in children’s psychology and learning methods.

“Our vision is to change the way ESL children learn English by making it more engaging, effective, fun, and accessible. The ability to master the English language from an early age is critical to achieving a path of greater success and fulfillment, socially, emotionally, academically and professionally.”

– Max Azarov, Founder

The Team and Role:

The Marketing Team is responsible for all digital interactions with our customers (parents and students), from digital marketing through to onsite experiences and after-sale onboarding. We have big ambitions to transform our customers’ digital experience with easy, engaging journeys, and find new ways to connect them to more of what they love. The team totals around 50+ people and include a wide range of expertise across marketing, UX, UI, technical development and journey management.

We have an exciting new opportunity for a Paid Search Specialist to join the Performance Marketing Team.

You Will :

Plan, create, and manage PPC campaigns across a variety of channels according to Paid Search / Acquisition strategy and targets across a number of search platforms (e.g. Google Ads, Bing, Naver, etc.)

Keyword research and management to optimize bids (add PPC keywords and negative keywords)

Optimize bidding at keyword, placement, device, geographic, demographic, and other levels

Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics etc.)

Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates

Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators

Manage and edit campaign budgets and adjusting bids to optimize ROAS,

Track daily, weekly & monthly KPIs to identify opportunities for improvement or more efficient spend and sustain growth

Report KPIs to the rest of the team on a regular basis via various dashboards.

Ensure campaigns are aligned across multiple channels, avoiding wasted spend or crossover.

Work alongside other Performance marketers working on different channels and/or geo (SEO, PPC, Paid Social, Affiliate marketing, etc.) to meet our business goals.

Manage, review, and perform daily account responsibilities associated with all active Search Platforms

You have:

3+ year experience managing campaigns on Google ads;

Experience in managing budgets of $100k and higher on a monthly basis.

Proven experience with Google Analytics;

Strong experience in either of the markets: Türkiye, Israel, MENA, Romania.

Proficiency in one of the regional languages is a huge plus;

Operational knowledge of Google Sheets/Excel and Google Slides/MS PowerPoint;

Fluent English - speaking and writing at C1 level.

Strong attention to detail;

Strong interpersonal skills and listening skills;

Analytical mindset;

Research and problem solving skills;

Passion for Paid Search and digital marketing in general;

Growth mindset and Can-do attitude;

Outstanding ability to think creatively, and identify and resolve problems.

Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.

Excellent analytical, organizational, project management and time management skills.

3 or more years experience in PPC Platforms and tools (SA360, Kenshoo, Marin, etc.) is a plus

The perks:

Remote work

Opportunity to work in an innovative, fast-growing edtech company.

A creative and collaborative work environment.

Comprehensive professional development and leadership growth opportunities.

The chance to have a meaningful impact on the lives of young learners around the world.

Unlimited holidays

So, what are you waiting for? Apply now for a chance to forge your own career path and be brilliant as part of a bright, talented team.

It’s our people that make Novakid the leading Online ESL company for kids. That’s why we work hard to be an inclusive employer, so everyone at Novakid can be their best.

A job you love to talk about!