Senior Marketing Manager - Go To Market (Remote)

Novakid is a #1 online language learning brand for kids in Europe with over 1M students to date. We are now seeking a strategic and hands-on Senior Marketing Manager to drive growth across our product portfolio (1-1 tutoring, groups, AI tutor, etc) in 50+ countries. You are a versatile and all-rounded marketer who is as comfortable analyzing data and setting strategy as you are launching a campaign or optimizing a funnel. If you thrive on connecting the dots across the entire marketing mix to deliver measurable business results, this is your role.

What You Will Do…

• Own the marketing funnel in one region: manage and optimize the entire customer journey, from awareness to first purchase. Deliverables include ads creatives, landing pages, social media, influencer scripts, etc. Your first region will be LATAM. 

• Lead сross-functional execution in the region, orchestrating the efforts of specialized teams from Marketing to Product and Sales. We expect that you have the capability to influence other teams using a data-driven, evidence-based approach. 

• Define and optimize marketing channels utilizing a mix of PPC, Influencer, SEO, SMM and PR. 

• Overcome operational hurdles, e.g. infrastructure or customer journey challenges. 

• Measure, report and optimize, taking full ownership of project or region launch, tracking key metrics against goals.

• Ability to deliver MVP by building quick prototypes (via Lovable e.g) is a great advantage. You should be comfortable conducting fake door tests.  

How We Measure Success…

• Growth Metrics: achieving targets for new sales in your assigned area.

• Launch excellence: on-time execution of product / market launches that meet defined goals.

Who You Are…

• Versatile marketer: you have a T-shaped skillset with broad experience across multiple marketing disciplines and deep expertise in at least one.  

• Business-minded: You always connect your work to business outcomes like revenue, growth, and market penetration.

• Data-informed strategist: you are fluent in marketing analytics and use data to guide your decisions, but you also possess the strategic thinking to see the bigger picture.

• Proactive owner: you take full ownership of your projects from idea to execution. 

• Excellent Collaborator: You align diverse teams - from Marketing to Product and external partners - around a common goal and mobilize them to action.

We offer…

• Shape the future of AI-powered education for kids worldwide.

• 100% remote, flexible schedule.  

• A highly skilled successful team where your decisions have direct impact.  

• A culture of ownership, trust, and learning.  

• Unlimited paid time off.  

• Competitive compensation, bonuses, and stock options — we succeed together.